Karmascore | Case Study
One of the longest ongoing studies by the Harvard Study of Adult Development discovered that the quality of our relationships is a significant predictor of longevity and overall health.
The health and wellness app space is saturated with apps that measure sleep health, mental health, calorie intake, meditation routines, and more. But there are few apps that measure the health of our interpersonal relationships.
Initially joining as a branding specialist, my role in Karmascore broadened to Product Designer, Co-Founder, and Chief Creative Director.
01
Enter Karmascore
Karmascore is a relationship analytics app that aims to help users objectively measure the health of a relationship over time.
02
Who Needs Karmascore?
Between user surveys and analyzing quantitative data found via our social media audience (our content being primarily relationship coaching) we discovered:
66%
of our audience are between the ages 18-34
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identify female
59%
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39%
identify male
2%
identify non-binary
Do you feel you could improve your interpersonal relationships?
93%
Answered YES
03
Understanding our Audience
To better understand our audience, we created user personas to help capture the reasons or motives for using an app like Karmascore.
04
Competition
Karmascore had few direct competitors on the market, so we sought out health and wellness apps with a journaling feature, and took notes of what drove their success.
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Official and Smart Couple shared Karmascore's primary focus, but lacked opportunities to record multiple relationships and score.
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Reviews complained about confusing analytics, and cumbersome entries.
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The best performing apps had simple intuitive design, customization, and detailed tracking abilities.
05
Ideation
What I found between research papers on journaling apps, indirect competitors, and their app reviews, was recorded and sorted using affinity mapping.
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Then drawing visual inspiration from high-performing indirect competitors like Daylio, and using the findings from my research, I drafted wireframes.
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06
Bringing it to Life
Using the Adobe Creative Suite and Figma, I brought the app from wireframes to a high fidelity clickable prototype. I collaborated with our developers, working end-to-end to help bring the app to life.
07
How Karmascore made me Grow
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Pursued a Google UX Research certification to formalize the process behind product design decisions
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Collaborated cross-functionally as a bridge between creative vision and technical feasibility
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Gained firsthand experience with how design systems differ between print and digital — from the flexibility of a printed page to the strict constraints of screen-based UI, where platform limitations directly shape every decision