Homesuite | Website Design

Homesuite is a one-stop-shop containing five different affiliate branches of Real Estate One. Together, they offer home services like mortgage consulting, insurance services, rental property management, and home title.

Our goal was to refresh the style to attract homeowners who sought a more personalized homebuying experience with a sophisticated, ‘pottery barn’ aesthetic. This goal was accompanied by the balance of maintaining reflections of each affiliate brand. Additional adjustments were made to make navigating the website more efficient and intuitive.

Homesuite Website

Intro

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Refreshing with Function

Homesuite as a brand aimed to communicate it's one-stop-shop services, it was important that the services were easy to find within the first few seconds of opening the website.

The Result

The result was a re-designed landing page with an efficient structure that cycled through the various services Homesuite offers, all without a need to scroll or search.

One of the first changes was to ensure on the homepage, a CTA was above the fold

Another change we made was to remove the rolling video background to increase webpage speed and create room for a more dynamic hero image.

We consolidated the "Let Our Experts Do the Work for You" into a "How it Works" section to increase visibility, as only 36% of users scroll to this point.

Homesuite | Website Design

Refreshing with Function

The Result

One of the first changes was to ensure on the homepage, a CTA was above the fold

Another change we made was to remove the rolling video background to increase webpage speed and create room for a more dynamic hero image.

We consolidated the "Let Our Experts Do the Work for You" into a "How it Works" section to increase visibility, as only 36% of users scroll to this point.

Visual graphs were need to create more impact around the statements regarding our services.

We removed the redundancy of the affiliate branch logos and left them at the footer of the website.

We finally adjusted the footer to have a sitemap that aids users in navigating through the website

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